About Ora

Ora means “now” in Italian and “hour” in Latin. The name reflects both the value of time and the timeless quality of our pieces.
Because the time to choose with intention is now.

Ora Boutique is a circular curation of luxury and contemporary fashion, where every piece has a story, a soul, and a new chapter waiting for you.

We believe time is our most precious asset, and fashion doesn’t need to be disposable to be meaningful.
That’s why we select unique, authentic pieces with both past and presence.

The right time is now.
The future is circular.
Your next favourite piece has already lived a story and is ready to continue it with you. 🤍